Goldrify: A Chandelier Where Thai Culture Meets Modern Luxury

Infusing Luck and Splendor into Lighting Design

In the quest for a lighting fixture that transcends mere illumination, Vittawat Archanainant introduces Goldrify, a chandelier that embodies Thai cultural beliefs and modern aesthetics.

Goldrify is not just a chandelier; it is a manifestation of cultural reverence and contemporary design. Drawing inspiration from the Thai tradition of gold gliding on Buddha statues, Vittawat Archanainant has crafted a piece that is believed to bestow luck and dignity upon its owner. This design intertwines the emotional value of Thai beliefs with the function and luxury of a modern lighting fixture, creating a unique narrative for its presence in any space.

The chandelier's distinctive feature lies in its personalization aspect. Owners can adjust the sizing and rearrange patterns based on their lucky numbers, with each pattern generated by a script to ensure it remains one-of-a-kind. This approach reflects the meticulous technique of gold gliding, a practice deeply rooted in Thai culture, where gold leaf is applied to sacred surfaces to enhance their spiritual significance.

Handcrafted glass modules, each measuring 70mm x 70mm, are skillfully blown to match a 3D model, reducing the environmental impact typically associated with industrial production. In the digital realm, a python script is employed to create a parametric arrangement that adapts to various sizes and shapes, generating infinite, never-repeating patterns based on numerology.

The Goldrify chandelier is designed for effortless installation, with lightweight goldleaf-shaped glass modules that require no additional ceiling support. Its adaptability allows for the creation of bespoke shapes that complement any architectural space. The simple rotation and directional placement of the glass modules enable a visually cohesive surface, reminiscent of the traditional gold gliding technique.

Launched in March 2022 in Thailand, Goldrify is a response to the lack of chandeliers in Asia that resonate with the local context, architecture, and culture. Through extensive market research and customer interviews, Vittawat Archanainant has identified a desire for lighting fixtures that not only captivate visually but also encapsulate stories and beliefs integral to the Buddhist way of life.

Goldrify has overcome the creative and technical challenge of translating subjective beliefs into a tangible form. The result is a personalized chandelier that reflects the richness of Asian culture, offering an unrepeated pattern that can be rearranged according to individual preferences. This innovative design has been recognized with a Bronze A' Lighting Products and Fixtures Design Award in 2024, celebrating its contribution to art, design, and the betterment of living spaces.

The Goldrify chandelier is a testament to Vittawat Archanainant's vision and craftsmanship, where each piece serves as a beacon of wealth, health, and cultural identity. It stands as a symbol of how design can bridge the gap between tradition and modernity, creating objects that are not only functional but also deeply meaningful.


Project Details and Credits

Project Designers: vittawat archanainant
Image Credits: Vittawat Archanainant
Project Team Members: Designer : Vittawat Archanainant Project manager : Niti Potitatkul
Project Name: Goldrify
Project Client: ANDWHITESTUDIO


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